Web video marketing is seriously powerful stuff. From enhancing SEO to increasing conversation rates, it provides the opportunity to engage audience, expand brand and take PR into our own hands. But despite it being easier than ever to shoot and post high quality videos online, most companies are realizing that getting videos in front of the right people – and getting them shared – is a lot harder than it looks.
Here at Connect & Engage we offer a wide variety of video services, including multi-camera event coverage, one-on-one interviews, promotional videos and more. Our production teams are agile, generally consisting of 1-3 members, and we produce videos all over the world.
Beyond the production itself, we’re here to work with you and support the marketing of the videos themselves. From concept through delivery, we can advise on industry trends and viewer habits, and have extensive experience utilizing YouTube to create truly social experiences around the videos we produce.
Are you interested in having an upcoming event live streamed? We have experience live streaming over 100 events, with a variety of production levels across several different platforms. Beyond simply providing a live video stream, we can work with your organization to provide a truly social experience, including moderating conversations with virtual audience members and publishing event photography online in real-time. We can work with your organization to incorporate the experience into your own website, or build a custom web presence ourselves. From arenas to apartments, 20 viewers or 50,000, we can work with your event – and your budget – to create a custom package that works for both you and your audience.
Public relations in the 21st century is a lot more than press releases. We specialize in integrated PR campaigns that connect your organization with traditional media, new media bloggers and influencers, and directly with your community. We have experience placing clients in national media outlets and on national TV, and have an extensive network within the higher education media sector.
Whether you’re looking for permanent PR support, or just looking to get some additional attention for an upcoming launch, we have the experience and the relationships to help.
These days, the lines between PR and social media are continuing to blur. That’s why we also offer extensive social media support across all platforms, including Twitter, Facebook and YouTube. If you’re interested in engaging your current clients, or increasing awareness or conversions, we can work with your organization to create custom targeted campaigns that deliver the results you’re looking for.